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How do you add keywords to an existing Google Ads ad group?

Adding keywords to an existing Google Ads ad group is a straightforward process. Here's how you can do it:

  1. Sign in to Google Ads:

  2. Navigate to Your Campaign:

    • Click on the campaign that contains the ad group where you want to add keywords.
  3. Select the Ad Group:

    • Within the campaign, find and click on the ad group where you want to add keywords.
  4. Go to the Keywords Tab:

    • Click on the "Keywords" tab on the left-hand side of the page. This will show you the current list of keywords in the selected ad group.
  5. Click on the Plus Button (+):

    • Look for a button with a plus sign (+) or a similar option that says "Add keywords" or "Add keyword". Click on this to start adding new keywords.
  6. Enter Your Keywords:

    • You'll be prompted to enter the new keywords you want to add. You can enter them one by one or in bulk (separated by commas or new lines). Make sure you also specify the match types (e.g., broad, phrase, exact) for each keyword as needed.
  7. Save Your Changes:

    • After entering your keywords, click the "Save" or "Add" button to apply the changes.
  8. Review Your Keywords:

    • Check the keywords list to ensure that the new keywords have been added correctly and are showing up in the ad group.

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